Yes, ruts are useful

Why? We’ll first and foremost – they’d better be because we seem to find ourselves in them ALL THE TIME!

The simple fact is that ruts are a way of life. We need structure and rhythm. We need a beat to stride to. We want a familiar exercise to complete more often than we don’t. We call these normal healthy rhythms of life ‘ruts’ – but they are not nearly as negative as the name they have been given suggests. Fact is, without them our world would definitely descend into chaos. Even the dictionary agrees with this:

rhythm 

Noun: a strong, regular repeated pattern of movement or sound. Synonyms: pattern, flow, tempo, regular features, recurrent nature – “part of the normal rhythm of daily life” 

Your company has a heart beat, don’t ignore it’s health

We understand rhythm and beat and flow. We get process and function. We know time tables and schedules. So all that is left is to extend that a little. Simply,

keep your head above the parapet

Rut’s became a derogatory term because all the businesses that were making a ‘killing’ were diversifying and fragmenting into alternative ways of thinking and making business happen. Many of them failed. Don’t forget that point. Yet we do. We continue to try to stay above the flow, outside the beat, in front of the pulse. We live business trying to be something or someone we are not. If that’s you, you’ll understand. It’s too hard to stay there. However, it’s not hard to continue in your flow and with your beat.

Don’t ignore the outside world because yes, it is changing and moving fast. All you need to do is remain calm, stay steady. Continue in the rhythm you have set … but also allow yourself to look over the parapet. Everyone is in the same boat.

The guy who wins is the one that follow’s the rhythm’s of business

– not the guy attempting to maintain super status.

Your rut could more accurately be termed ‘Your Rail road’. Stay on track but, look around too …

Stratify iT understand business – at it’s heart